8 Things We Know About CONEXPO-CON/AGG

The Iron Hitting the Show Floor

Regular readers of The Orange Edge already saw the full equipment roster way back in September, so we won’t rehash every detail. Instead, here's a quick refresher on the products making their rookie debut at the show. 

• Independence™ High Frequency Screen Plant
• C1920 Cemco® Vertical Shaft Impactor
• P600 Power on a P500 Patriot® Cone Frame
• 36x80 Self-Contained Stacker

Click here to see more details about all the display products.

Construction Management Experience

Inside a purpose-built tunnel in the booth, visitors can connect with an interactive map of our completed turnkey projects.

Each site includes a snapshot of services delivered, products installed, and results achieved, supported by videos, photos, and other visuals. Members of the construction management team will be there to guide conversations and answer questions.

This division continues to expand, and we see strong potential to increase our project output in the coming years.

A Challenge for Your Customers

The booth challenge is designed to guide visitors through every product in our space, giving them a quick, engaging look at the full breadth of Superior’s products.

Guests will scan QR codes placed throughout the booth to unlock short tasks like watching product videos, opening feature pages, or joining an OptimizeU demonstration.

As they complete challenges, visitors earn points and qualify for prizes that keep them moving across the booth.

Home Field is the Silver Lot

Our booth location is shifting about 50-yards south next year, and the new spot gives us a true home field advantage.

We’re positioned right at the bottom of the Las Vegas Convention Center’s monorail escalators. Visitors step off the train, buy their passes, and come straight down into Superior’s booth.

We estimate roughly 40,000 attendees ride the monorail during the week, putting us in the flow of consistent traffic!

Our Pre-Show Game Plan

Right after the New Year, we’re kicking off a full NFL Draft-style promotional campaign to build excitement for our lineup.

Fans on social media and contacts in our email database will hear the familiar sounds of the draft and then see Roger Goodell—err—Jason Adams step to the podium to announce another product.

These videos will run across our website, email campaigns, and social media channels. We’d love your help spreading the buzz, so please plan to share, repost, and engage.

Prime Time at Allegiant Stadium

We’re hosting a VIP hospitality event on Wednesday night of show week inside the Credit One Club at Allegiant Stadium...home of the Las Vegas Raiders. 

• Invite only event that will be capped at 300 people
• Due to security protocols, pre-event RSVP's are required
• Registration email is your ticket through security
• Field-level access inside the $2-billion stadium
• Buffet-style eats and private bar service
• Optional behind-the-scenes tours of the stadium
• Networking, hospitality, and a major-league atmosphere

This is a can’t-miss night, and we'll need your help encouraging key customers to join us! Stay tuned for more details...

Dealer Huddle Before the Show

We’ll host a dealer webinar in February, giving you a clear rundown of everything you need to know before the big show, including booth layout, product specifications, meeting spaces, and more.

This webinar will help dealers hit the ground running—confident, informed, and ready to engage customers the moment the show opens. Watch for your invitation in early 2026.

Score a Deal on Registration

Dealers attending the show can use our dedicated discount code to reduce the cost of admission. When we tested it on November 19, the code dropped the standard $289 registration fee down to $182.

If you run into any issues, the show’s registration partner can be reached at 864-658-5740 or showmgmt@maritz.com.

Dealer Discount Code: SUP9858D