Dealer Marketing Co-Op
Together, let’s elevate awareness of your dealership and the Superior products you offer through our co-funded marketing program designed to amplify your reach and strengthen our brands.
Drive Success with Co-Funded Marketing Campaigns!
Welcome to Superior's Dealer Marketing Co-Op! This 50/50 cost-sharing partnership is designed to boost your dealership's visibility throughout your local marketplace. Historically, the dealers who participate are among our most successful, achieving strong sales or growth in their regions.
We cover the first half of any project upfront, so prices listed on this site reflect the dealer cost with Superior's 50% co-op payment already applied.
PRE-DESIGNED MATERIALS: QUICK DELIVERIES
Apparel & Gear
Showcase our partnership with custom-branded clothing, hats, and promo items—perfect for giveaways or customer gifts.
Posters & Prints
Highlight your products with detailed parts and components posters or canvas prints showcasing equipment in action.
3D Printed Models
Enhance training sessions and customer interactions with detailed product replicas, ideal for learning or display.
Stickers & Decals
Stuff your pockets with hard hat stickers for quick and popular giveaways, or use decals to brand your branch locations.
Banners & Flags
Create a strong impression at trade shows, open houses, exhibits, and association events with materials that elevate your presence.
Building Signage
All signage projects are considered custom. We'll work alongside you and your preferred local vendor and chip in 50% of the project. We ask to see any design proposals before your order, so we can approve any of the Superior branding used.
CUSTOM PROJECTS: STRATEGIC GOALS
Customer Site Visits
With your help connecting us to the customer, we capture photos and videos that tell compelling stories about how our equipment is used in the real world.
Postcard Campaign
Effective with good data, postcards are a simple way to connect with prospects. Custom designs work best, so there are no predesigned options. We'll tailor the message and design to prospects in your territory. Shared mailing lists are key to reaching the right audience.
Email Campaign
Each email campaign is a custom project that requires a detailed understanding of your goals to avoid generic spam. Leads are generated by analyzing user engagement on our website, qualifying those who reach a threshold of meaningful activity.
Digital Advertising
We start by understanding your goals to determine if a digital campaign is the right approach. From there, we develop a strategy based on a clear understanding of the audience, their location, and the message. Platforms can include:
- Google Search
- Google Display
- YouTube
Print Advertising
We can create custom print ads to promote your dealership and Superior products for publications like state association newsletters or dealer magazines. If the publication reaches beyond your territory, we’ll ask you to highlight the states or regions where you represent Superior.
Start From Scratch
A custom approach where our teams collaborate to address marketplace pain points so we can clearly demonstrate the value our partnership brings to the end user. Campaign topics might include:
- Stock promotion
- Dealer capabilities
- Event awareness
- Maintenance programs
- Parts promotions
- Training resources
LET'S WORK TOGETHER!
Easily connect with our team for support.
Mary Erholtz
Vice President of Marketing
Mobile: (320) 288-6080
mary.erholtz@superior-ind.com
Corey Poppe
Communications Manager
Mobile: (320) 260-6733
corey.poppe@superior-ind.com
Territory Manager
If you need assistance, your Territory Sales Manager can also connect you with our marketing team for support.